I don't just have a point of view on how Claude should be marketed. I've built my marketing function with it — and I have the numbers to show what that unlocks.
Get in touchClaude isn't another AI assistant. It's Anthropic's answer to the question of whether AI can be built responsibly at scale. The marketing strategy has to earn trust as aggressively as it earns attention — and that requires comms, policy, and marketing working as one team, not three.
The path to mass Claude adoption runs through the people who make tool decisions for their teams. These aren't traditional consumers or enterprise buyers — they're a new category that needs a new playbook: product-led at the top, value-story driven at the enterprise layer.
The most credible thing Anthropic can show the world is what Claude actually does. Every campaign should start with a real use case, a real outcome. I've lived this — I've built my team with Claude, and I can tell that story from the inside out.
In a category moving this fast, the team that learns fastest wins. That means short test cycles, honest measurement frameworks, and a culture that treats a failed campaign as data, not failure. I've built that culture at two companies. It's what I'd bring on day one.
Four of my fifteen reports at Seamless.AI are AI agents I purpose-built in Claude. This isn't experimentation — these agents run production workflows every day and are accountable to the same KPIs as human team members.
Researches, outlines, drafts, and optimizes organic content at scale. Trained on our brand voice, competitive landscape, and keyword strategy. Produces work that goes directly into the publishing queue with minimal human editing.
Monitors G2 review activity and buying signals in real time. When a prospect shows intent for Seamless.AI or a competitor, the agent triggers a personalized outreach sequence — the right message, at the right moment, without a human in the loop.
Analyzes conversion data across landing pages, email flows, and product touchpoints. Identifies friction, generates hypotheses, and surfaces the highest-impact tests for the team to prioritize. Replaced a vendor relationship and produces more actionable output.
A strategic duplicate of myself — trained on our positioning, competitive dynamics, and historical campaign data. I use it to pressure-test plans, generate alternative strategies, and run scenario planning. It's the thinking partner I can consult at 11pm.
| Company | Role | What I built | Result |
|---|---|---|---|
| Seamless.AI 2020 – present |
VP of Marketing | Full marketing function — team, systems, demand gen, brand, lifecycle, product marketing | $12M → $72M ARR |
| Drips 2018 – 2020 |
VP of Marketing | First marketing hire. Built team of 8 + 3 BDRs. Demand gen, ABM, partnerships, enterprise motion | Deloitte Top 20 fastest-growing |
| Linkmedia 360 2017 – 2018 |
Sr. Associate Director | Led Allstate account — $13M+ budget, 10 direct reports, 10,000 exclusive agents nationwide | +25% billings |
| Fathom 2012 – 2017 |
Sr. Director of Marketing | Led marketing across EDU, Healthcare, and Fortune 100 verticals. Member of leadership team | +35% agency revenue |
| Dunn Data 2002 – 2012 |
AE → VP, Mobile Marketing | Grew from individual contributor to VP over 10 years. Clients: Disney, AmEx, Kraft, MBNA | 10-year tenure |
Jon understood the audience he was speaking to and created an interactive environment that provided everyone in attendance with concrete action items to take back to their own companies.
Every role I've held has been a build — inherited a blank page, built the team, built the system, drove the numbers. That's the posture this role requires. Claude's marketing is still being defined. I want to be the one who defines it.
Claude changed how I operate as a human. I use it to run strategy, build agents, write code, and pressure-test decisions. The Head of Marketing for Claude should understand the product from the inside. I do.
Anthropic is the company trying to get this right. The trust-first, safety-forward positioning isn't a constraint on the marketing — it's the most compelling differentiator in the market. I want to help tell that story at scale.
DM News 30 Under 30 — ranked #5 nationally for direct and interactive marketers
#1 Customer Satisfaction on G2 — out of 160,000+ software companies, Seamless.AI
Eduventures Innovation Award — Enrollment Marketing Campaign of the Year, Indiana University
Speaker at Marketo Marketing Nation — presented on marketing automation and performance strategy
Speaker at BoxWorks — featured for digital agency results and enterprise adoption strategies
ExitFive CMO Council member · LeadsCouncil Marketing Committee · DMN Awards Juror
I'm not applying for a job. I'm applying to lead the marketing for the most important AI product in the world — built by a company trying to get AI right. That's worth a conversation.